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Digital Main Street

Kawartha Lakes Digital Service Squad

Digital Main Street is a program and service that helps businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and a Digital Service Squad, a team of highly trained professionals who help businesses grow and manage their business through the adoption of digital tools and technology.

When businesses join Digital Main Street they have the opportunity to work with the Digital Service Squad. The Digital Service Squad can work with businesses one-on-one to activate free and easy to use tools, while also providing recommendations for other technologies.

The Digital Service Squad will provide your business with free digital transformation consulting and support. This can include but is not limited to:

  • A digital assessment of your business’ digital literacy
  • Access to a free online video-based digital transformation training program
  • Website – review, updating, creation, best practices
  • Google - set up "Google My Business" profile, and take 360 degree images
  • Social Media – support, best practices, advertising, and more
  • Technology – support and guidance for the best options of technology tools to implement for your business
  • Miscellaneous Digital Transformation Support: loyalty programs, point of sale systems, ecommerce, back-end business operations support (i.e. setting up QuickBooks etc.)
Digital Main Street Logo

Grants for businesses

Digital Transformation Grant

Focused on providing qualified brick-and-mortar small businesses with a digital assessment, online training and a $2,500 grant to implement their digital transformation plan.

Learn more

   

Canadian Digital Adoption Program

Eligible businesses will receive a micro-grant of up to $2,400 to help with the costs related to adopting e-commerce and supported by a network of e-commerce advisors.

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Connect with the Squad today!

digitalsquad@kawarthalakes.ca

 
$112,500 in Digital Transformation funding to local Kawartha Lakes businesses
Over 200 businesses assisted by the Kawartha Lakes Squad since 2019 

Learn with the Squad

 Recorded webinars

Social Media Management Tools and Tips (December 16, 2021)
 
 Social Media Content Creation (January 6, 2022)
 
Building and Optimizing a Website (January 13, 2022)
Utilizing Facebook's Business Suite (January 20, 2022)
Promoting Your Business on Google (January 27, 2022)
Advertising on TikTok (February 3, 2022)
 
Introduction to Email Marketing (February 10, 2022)
Social Media Content Creation: Canva (February 17, 2022)
Search Engine Optimization Tips (February 24, 2022)
Using Meta's Tools For E-Commerce (March 3, 2022)
Website Analytics: Google Tools (March 10, 2022)
Building and Reaching Brand Communities (March 17, 2022)

 Our Partners
 
 Ontario BIA Association
OBIAA LogoOBIAA is the network that represents unique and vibrant BIAs across Ontario. The Association supports and advocates on behalf of its members through the building and nurturing of strong relationships and partnerships. OBIAA is a leader in the development and sharing of information, tools, resources and best practices, and is the ONE voice on common issues.

Learn more at https://obiaa.com/
 Digital Main Street

Digital Main Street Logo

Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Learn more at https://digitalmainstreet.ca/
 Chambers of Commerce and BIA

Kawartha Lakes is home to four Chambers of Commerce, and one Business Improvement Area. These organizations are integral in supporting programs such has the Digital Service Squad and advocating for the economic prosperity of their members.

Kawartha Lakes is home to four Chambers of Commerce, and one Business Improvement Area. These organizations are integral in supporting programs such has the Digital Service Squad and advocating for the economic prosperity of their members.

Kawartha Lakes is home to four Chambers of Commerce, and one Business Improvement Area. These organizations are integral in supporting programs such has the Digital Service Squad and advocating for the economic prosperity of their members.

Contact Us