Kawartha Lakes Digital Service Squad
Digital Main Street is a program and service that helps businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and a Digital Service Squad, a team of highly trained professionals who help businesses grow and manage their business through the adoption of digital tools and technology.
When businesses join Digital Main Street they have the opportunity to work with the Digital Service Squad. The Digital Service Squad can work with businesses one-on-one to activate free and easy to use tools, while also providing recommendations for other technologies.
The Digital Service Squad will provide your business with free digital transformation consulting and support. This can include but is not limited to:
- A digital assessment of your business’ digital literacy
- Access to a free online video-based digital transformation training program
- Website – review, updating, creation, best practices
- Google - set up "Google My Business" profile, and take 360 degree images
- Social Media – support, best practices, advertising, and more
- Technology – support and guidance for the best options of technology tools to implement for your business
- Miscellaneous Digital Transformation Support: loyalty programs, point of sale systems, ecommerce, back-end business operations support (i.e. setting up QuickBooks etc.)
Grants for businesses
Digital Transformation Grant
Focused on providing qualified brick-and-mortar small businesses with a digital assessment, online training and a $2,500 grant to implement their digital transformation plan.
Canadian Digital Adoption Program
Eligible businesses will receive a micro-grant of up to $2,400 to help with the costs related to adopting e-commerce and supported by a network of e-commerce advisors.
Connect with the Squad today!
digitalsquad@kawarthalakes.ca
$112,500 in Digital Transformation funding to local Kawartha Lakes businesses
Over 200 businesses assisted by the Kawartha Lakes Squad since 2019
Learn with the Squad
Recorded webinars
Social Media Management Tools and Tips (December 16, 2021) |
Social Media Content Creation (January 6, 2022) |
Building and Optimizing a Website (January 13, 2022) |
Utilizing Facebook's Business Suite (January 20, 2022) |
Promoting Your Business on Google (January 27, 2022) |
Advertising on TikTok (February 3, 2022) |
Introduction to Email Marketing (February 10, 2022) |
Social Media Content Creation: Canva (February 17, 2022) |
Search Engine Optimization Tips (February 24, 2022) |
Using Meta's Tools For E-Commerce (March 3, 2022) |
Website Analytics: Google Tools (March 10, 2022) |
Building and Reaching Brand Communities (March 17, 2022) |
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